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Proposition d'une échelle de mesure bidimensionnelle du concept d'intangibilité

Author

Listed:
  • Frédéric Biélen

    (UCL - Université catholique de Lille)

  • Christophe Sempels

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

L'intangibilité d'un service est souvent assimilée à sa nature immatérielle, dans une vision réductrice du concept. Cet article défend une définition plus large de l'intangibilité, basée sur une composante physique et mentale. Dans cette perspective, une échelle de mesure de 7 items est développée, et confirme la structure bidimensionnelle du concept. Les indicateurs classiques de validation attestent la qualité psychométrique de l'échelle. L'article présente également les implications managériales, et la pertinence d'un double continuum d'intangibilité s'appliquant tant aux services qu'aux produits.

Suggested Citation

  • Frédéric Biélen & Christophe Sempels, 2004. "Proposition d'une échelle de mesure bidimensionnelle du concept d'intangibilité," Post-Print hal-02023035, HAL.
    • Handle: RePEc:hal:journl:hal-02023035
    DOI: 10.1177/076737010401900302
    as

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