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L'expérience de visite des lieux de loisirs : Le rôle central des compagnons

Author

Listed:
  • Stéphane Debenedetti

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

S'il est peu étudié en marketing, l'accompagnement du visiteur du lieu de loisirs n'en constitue pas moins une dimension importante de son expérience de consommation. L'accompagnement du visiteur du lieu de loisirs peut être décrit par la présence (vs l'absence), le nombre mais aussi l'identité de ses éventuels compagnons de visite (conjoint/amis/famille). Cet article propose une synthèse des recherches ayant porté sur le rôle, les antécédents et l'impact sur le comportement individuel de l'accompagnement du visiteur du lieu de loisirs. Des perspectives pour la recherche ainsi que des implications pour les managers de lieux de loisirs en seront tirées.

Suggested Citation

  • Stéphane Debenedetti, 2003. "L'expérience de visite des lieux de loisirs : Le rôle central des compagnons," Post-Print hal-02022827, HAL.
    • Handle: RePEc:hal:journl:hal-02022827
    DOI: 10.1177/076737010301800403
    as

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    Citations

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    Cited by:

    1. Christèle Camelis & Florence Dano & Kiane Goudarzi & Viviane Hamon & Sylvie Llosa, 2013. "The roles of co-clients and their influence on overall satisfaction during the service experience," Post-Print hal-01822880, HAL.
    2. Christèle Camelis & Sylvie Llosa & Cécile Maunier, 2015. "Gestion de la satisfaction et de l’insatisfaction des touristes : les apports du modèle Tétraclasse," Post-Print hal-01243401, HAL.
    3. Marie‐Eve Laporte & Sophie Rieunier & Geraldine Michel, 2020. "When family dining protects against sweet food consumption… and when it does not," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 628-647, June.

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