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Les parties prenantes consuméristes et l’impact de leur dynamique collective pour les entreprises

Author

Listed:
  • Dominique Roux

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Corinne Chevalier

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

  • Lydiane Nabec

    (RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11)

Abstract

Analysant les différents acteurs engagés dans la protection du consommateur, cet article vise à montrer que l'émergence de nouvelles parties prenantes consuméristes et leur dynamique d'action imposent aux entreprises de les connaître et d'y faire face. Au delà du diagnostic de leur pouvoir, de leur légitimité et de l'urgence avec laquelle elles imposent aux entreprises de réagir, nous retraçons, au travers de quatre cas d'actions collectives, la manière dont ces parties prenantes se coalisent et le rôle moteur qu'y jouent les consommateurs. Cette dynamique appelle des réflexions de la part des entreprises quant aux modalités de réaction et de prévention qui sont discutées à la fin de cet article.

Suggested Citation

  • Dominique Roux & Corinne Chevalier & Lydiane Nabec, 2015. "Les parties prenantes consuméristes et l’impact de leur dynamique collective pour les entreprises," Post-Print hal-02022190, HAL.
    • Handle: RePEc:hal:journl:hal-02022190
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    Cited by:

    1. Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.

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