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Les valeurs traditionnelles des acheteurs chinois: raffinement conceptuel, mesure et application

Author

Listed:
  • Meng Xia Zhang

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Alain Jolibert

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Les valeurs chinoises traditionnelles sont principalement basées sur les trois doctrines que sont le confucianisme, le taoïsme et le bouddhisme. Dans cet article, la création des échelles de mesure de ces valeurs et leur validation sont présentées. La validation est effectuée sur un échantillon de 188 consommatrices chinoises. L'achat de cosmétiques est utilisé comme critère de validation. Les trois échelles créées ont une bonne fiabilité et validité de construit. Elles prédisent bien respectivement la consommation symbolique pour le confucianisme, la consommation de produits naturels pour le taoïsme et la consommation de produits utilitaires pour l'échelle de bouddhisme.

Suggested Citation

  • Meng Xia Zhang & Alain Jolibert, 2003. "Les valeurs traditionnelles des acheteurs chinois: raffinement conceptuel, mesure et application," Post-Print hal-02020683, HAL.
    • Handle: RePEc:hal:journl:hal-02020683
    DOI: 10.1177/076737010301800102
    as

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    Cited by:

    1. Fornerino, Marianela & Jolibert, Alain & Sánchez, Carol M. & Zhang, Mengxia, 2011. "Do values or goals better explain intent? A cross-national comparison," Journal of Business Research, Elsevier, vol. 64(5), pages 490-496, May.

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