IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02019037.html
   My bibliography  Save this paper

Les facteurs qui influencent la fidelite des clients qui achetent sur Internet

Author

Listed:
  • J. Bergeron

    (Université de Concordia)

Abstract

La concurrence intense et omniprésente qui règne sur le réseau Internet motive les entreprises virtuelles à tout mettre en œuvre pour fidéliser leurs clients. La présente étude empirique démontre que la fidélité des consommateurs qui achètent en ligne dépend principalement de la fiabilité et de l'expertise de l'entreprise, de sa sélection de produits et services, ainsi que de sa capacité à faire gagner du temps à ses clients. Des recommandations stratégiques et des voies de recherche sont proposées.

Suggested Citation

  • J. Bergeron, 2001. "Les facteurs qui influencent la fidelite des clients qui achetent sur Internet," Post-Print hal-02019037, HAL.
    • Handle: RePEc:hal:journl:hal-02019037
    DOI: 10.1177/076737010101600304
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02019037. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.