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Passage à l'Euro et psychologie des prix. Fondements théoriques et résultats empiriques

Author

Listed:
  • Hermann Diller

    (Université de Nuremberg)

  • Sven Ivens Björn

Abstract

Cet article traite des effets anticipés lors du passage à l'Euro, concernant l'intérêt pour les prix, leur perception ainsi que leur évaluation. Il présente les résultats d'une expérience en laboratoire où trois groupes de consommateurs ont été confrontés à une situation d'achat identique. Seule la présentation des prix (en D-Mark/en Euro/avec double affichage D-Mark et Euro) a été modifiée. Les résultats révèlent une attention accrue pour les prix, d'importantes variations de parts de marché pour certaines marques ainsi que d'intéressants déplacements et déformations de seuils de prix.

Suggested Citation

  • Hermann Diller & Sven Ivens Björn, 2000. "Passage à l'Euro et psychologie des prix. Fondements théoriques et résultats empiriques," Post-Print hal-02018598, HAL.
    • Handle: RePEc:hal:journl:hal-02018598
    DOI: 10.1177/076737010001500302
    as

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