IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02017815.html
   My bibliography  Save this paper

L'influence de la musique d'ambiance sur le comportement du client : Revue de la littérature, défis méthodologiques et voies de recherches

Author

Listed:
  • S. Rieunier

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

L'étude de l'influence de la musique d'ambiance sur les réponses de l'acheteur en magasin est un champ de recherche en pleine émergence. Cet article résume l'ensemble des résultats obtenus par les chercheurs, révèle les défis méthodologiques auxquels ils doivent faire face, et souligne les différentes voies de recherches qu'il reste à exploiter.

Suggested Citation

  • S. Rieunier, 1998. "L'influence de la musique d'ambiance sur le comportement du client : Revue de la littérature, défis méthodologiques et voies de recherches," Post-Print hal-02017815, HAL.
    • Handle: RePEc:hal:journl:hal-02017815
    DOI: 10.1177/076737019801300305
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02017815. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.