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Les réseaux de neurones artificiels: un apport potentiel aux études marketing

Author

Listed:
  • Romuald Boné

    (UT - Université de Tours)

  • Jean-Pierre Asselin de Beauville

    (UT - Université de Tours)

  • Monique Zollinger

    (UT - Université de Tours)

Abstract

L'objet du présent article est de proposer une introduction à la connaissance des Réseaux de Neurones Artificiels (RNA), fondements de méthodes qui, après les sciences exactes, intéressent aujourd'hui les sciences humaines. Une vision à la fois panoramique et historique de l'intérêt qu'ils ont suscité et des concepts de base permet d'introduire une présentation de leur mode de fonctionnement et de leurs avantages. Au-delà, cet article révèle les points-clés de la mise en œuvre des RNA, propose une application commentée sur un cas pratique et dresse un panorama de l'utilisation des RNA en marketing.

Suggested Citation

  • Romuald Boné & Jean-Pierre Asselin de Beauville & Monique Zollinger, 1996. "Les réseaux de neurones artificiels: un apport potentiel aux études marketing," Post-Print hal-02016800, HAL.
    • Handle: RePEc:hal:journl:hal-02016800
    DOI: 10.1177/076737019601100205
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