IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02016494.html
   My bibliography  Save this paper

Les questions en suspens dans le domaine de la promotion des ventes

Author

Listed:
  • R. Blattberg

    (Kellogg [Northwestern] - Kellogg School of Management [Northwestern University, Evanston] - Northwestern University [Evanston])

  • R. Briesch
  • E. Fox

Abstract

La promotion des ventes est un sujet encore relativement nouveau dans la littérature et de nombreuses questions sont encore non résolues. Cet article fait la liste de 15 questions importantes sur cinq thèmes fondamentaux de la promotion des ventes avec l'intention d'identifier celles qui ne sont pas bien traitées sur la base de la littérature actuelle, et qui, pourtant, sont de première importance tant pour les praticiens que pour les chercheurs. Des hypothèses spécifiques de recherche à tester sont aussi proposées. Même si, en aucune manière, les points évoqués sur le plan général ou spécifique, ne constituent une liste exhaustive, ils mettent en valeur les directions les plus importantes pour la recherche actuelle et future.

Suggested Citation

  • R. Blattberg & R. Briesch & E. Fox, 1994. "Les questions en suspens dans le domaine de la promotion des ventes," Post-Print hal-02016494, HAL.
    • Handle: RePEc:hal:journl:hal-02016494
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Volle, Pierre, 2001. "The short-term effect of store-level promotions on store choice, and the moderating role of individual variables," Journal of Business Research, Elsevier, vol. 53(2), pages 63-73, August.
    2. Pierre Volle, 2001. "The Short-Term Effect of Store-Level Promotions on Store Choice and the Moderating Role of Individual Variables," Post-Print halshs-00164831, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02016494. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.