IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02016488.html
   My bibliography  Save this paper

Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions

Author

Listed:
  • P. Chandon

    (Groupe HEC)

Abstract

Au cours de ces dernières années, de nombreuses traditions de recherche ont étudié la psychologie et le comportement des consommateurs face aux promotions. Les traditions de recherche de l'approche consommateur cherchent à identifier les grands utilisateurs de promotions et leurs stratégies d'achat en présence de promotions. Les traditions de recherche de l'approche théorique testent explicitement le pouvoir explicatif de modèles cognitifs, attitudinaux, comportementaux ou économiques. Certaines tentent d'expliquer ainsi pourquoi et comment les consommateurs réagissent aux promotions. D'autres cherchent à comprendre pourquoi les entreprises font des promotions. Cet article présente la spécificité, les principaux résultats et les voies de recherche les plus prometteuses de chaque tradition de recherche.

Suggested Citation

  • P. Chandon, 1994. "Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions," Post-Print hal-02016488, HAL.
    • Handle: RePEc:hal:journl:hal-02016488
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marine Le Gall-Ely & Caroline Urbain & Anne Gombault & Dominique Bourgeon & Christine Petr, 2007. "Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments," Post-Print hal-00522834, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02016488. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.