IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02016377.html
   My bibliography  Save this paper

La lettre du mailing Mémorisation et compréhension d'un texte persuasif

Author

Listed:
  • C.-L. Oriou

    (UM2 - Université Montpellier 2 - Sciences et Techniques)

Abstract

La lettre de vente aide le lecteur dans sa prise de décision (présenter l'offre, lever les freins et motiver à renvoyer le coupon). Les différents degrés de pression persuasive augmentent donc le segment de clients qui répondent jusqu'à un certain point à découvrir. La recherche empirique est centrée sur la structure de surface (système périphérique) : typographie, présentation, vocabulaire, signature, Post-Scriptum… Get article présente quelques notions essentielles pour fonder une recherche sur la structure profonde (système central). Nous introduisons d'abord le schéma de la décision cognitive dans un processus de résolution de problème. Nous insistons ensuite sur les mécanismes de la mémoire pendant la lecture car ce sont les limites naturelles du traitement de l'information. Enfin nous résumons les points importants sur la structure du texte en psycholinguistique.

Suggested Citation

  • C.-L. Oriou, 1994. "La lettre du mailing Mémorisation et compréhension d'un texte persuasif," Post-Print hal-02016377, HAL.
    • Handle: RePEc:hal:journl:hal-02016377
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02016377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.