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Introduction à l'analyse des chaînages cognitifs

Author

Listed:
  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'analyse des chaînages cognitifs, initiée au début des années 80 par Gutman, a récemment bénéficié de développements méthodologiques permettant une meilleure analyse de l'information collectée selon cette démarche. Cet article en présente tour à tour les fondements conceptuels, les principaux modes de collecte ainsi que les différentes manières d'analyser l'information recueillie, notamment au travers d'une illustration concrète. Les voies de recherches futures sont ensuite mentionnées dans la conclusion.

Suggested Citation

  • Pierre Valette-Florence, 1994. "Introduction à l'analyse des chaînages cognitifs," Post-Print hal-02016312, HAL.
    • Handle: RePEc:hal:journl:hal-02016312
    DOI: 10.1177/076737019400900105
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    Cited by:

    1. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.

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