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Stratégies d'innovation dans les secteurs de haute-technologie Le piège du marché virtuel

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  • J.-M. Xuereb

    (ESSEC Business School)

Abstract

L'objet de cette recherche est d'étudier les liens qui existent entre l'environnement externe d'une organisation et ses processus d'innovation. Le principal résultat met en évidence la coexistence de deux marchés, le marché virtuel et le marché réel dans lesquels évoluent respectivement les projets de développement et les produits commercialisés.

Suggested Citation

  • J.-M. Xuereb, 1993. "Stratégies d'innovation dans les secteurs de haute-technologie Le piège du marché virtuel," Post-Print hal-02015262, HAL.
    • Handle: RePEc:hal:journl:hal-02015262
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