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Produits durables: un essai de clarification du concept

Author

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  • Dwight Merunka

    (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

Bien que les recherches consacrées spécifiquement aux produits durables soient assez nombreuses, très peu d'auteurs se sont efforcés de définir précisément le concept de bien durable. Ce papier approfondit les spécificités des produits durables et en déduit des implications pour la stratégie marketing des fabricants.

Suggested Citation

  • Dwight Merunka, 1992. "Produits durables: un essai de clarification du concept," Post-Print hal-02015069, HAL.
    • Handle: RePEc:hal:journl:hal-02015069
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