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Analyse expérimentale du phénomène d'interférence des informations en mémoire

Author

Listed:
  • M. Joncour

    (IGR-IAE Rennes - Institut de Gestion de Rennes - Institut d'Administration des Entreprises - Rennes - UR - Université de Rennes)

Abstract

Cet article rapporte les résultats de deux expériences sur la mémorisation de l'information publicitaire. La premiére examine l'oubli induit par l'interférence des informations en mémoire dans un contexte de concurrence publicitaire. La seconde étudie les effets de la position occupée par un message dans une série de publicités sur la mémorisation de ce message.

Suggested Citation

  • M. Joncour, 1992. "Analyse expérimentale du phénomène d'interférence des informations en mémoire," Post-Print hal-02015044, HAL.
    • Handle: RePEc:hal:journl:hal-02015044
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