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La recherche en marketing dans les communautés francophones

Author

Listed:
  • Pierre-Louis Dubois

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • R. Darmon
  • C. Derbaix

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

Cet article fait le point sur la recherche en marketing dans trois communautés francophones: France, Québec, Belgique. Il examine les structures de recherche, les moyens et les aides et la «production» de travaux de recherche en marketing. Celle-ci est étudiée sous divers aspects: le nombre des publications, leur niveau, la couverture du domaine et les relations avec le milieu entrepreneurial.

Suggested Citation

  • Pierre-Louis Dubois & R. Darmon & C. Derbaix, 1992. "La recherche en marketing dans les communautés francophones," Post-Print hal-02015031, HAL.
    • Handle: RePEc:hal:journl:hal-02015031
    DOI: 10.1177/076737019200700102
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