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L'influence des échelles de mesures sur les réponses collectées dans les enquêtes

Author

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  • J.-M. Brignier

    (CEREM)

Abstract

Cette expérience dans le domaine des mesures d'audience radiophonique analyse les effets de la formulation des questions sur les réponses collectées. Cinq sources d'écarts y sont étudiées: - le degré de fractionnement d'une mesure, issue d'une approche soit analytique, soit directe; - le contenu informatif de la question, du fait de l'étalonnement des échelles ou d'un apport complémentaire d'information sous forme de statistique; - le mode d'évaluation demandé; - l'inversion du concept placé en tête d'une échelle comparative; - l'effet de l'ordre de classement d'une série de critères sur leur évaluation ultérieure.

Suggested Citation

  • J.-M. Brignier, 1991. "L'influence des échelles de mesures sur les réponses collectées dans les enquêtes," Post-Print hal-02014316, HAL.
  • Handle: RePEc:hal:journl:hal-02014316
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