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Part de marché et pression marketing: Vers une stratégie de modélisation

Author

Listed:
  • Jean-Jacques Lambin

    (IAG Louvain)

  • Eric Dor

    (ISE Louvain)

Abstract

L'objectif de cet article est de proposer une procédure rationnelle de modélisation qui va du général au particulier et qui permet de retenir, sur la base de critères objectifs, la meilleure spécification d'un modèle explicatif de la part de marché, sachant que les spécifications les plus complexes et les plus simples ont été systématiquement examinées. A titre d'illustration, les auteurs présentent les résultats d'une étude empirique, s'appuyant sur la procédure proposée et portant sur huit marques de voiture en concurrence sur le marché belge.

Suggested Citation

  • Jean-Jacques Lambin & Eric Dor, 1989. "Part de marché et pression marketing: Vers une stratégie de modélisation," Post-Print hal-02011472, HAL.
    • Handle: RePEc:hal:journl:hal-02011472
    DOI: 10.1177/076737018900400401
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    Cited by:

    1. Francisco F. R. Ramos, 1996. "Forecasting market shares using VAR and BVAR models: A comparison of their forecasting performance," Econometrics 9601003, University Library of Munich, Germany.
    2. Francisco F. R. Ramos, 1996. "The Forecasting Accuracy of Five Time Series Models: Evidence from the Portuguese Car Market," Econometrics 9604002, University Library of Munich, Germany.

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