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Une conception du comportement du consommateur chinois

Author

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  • C.-F. Yang

    (Université de Hong-Kong)

Abstract

Cet article constitue un premier pas vers le développement de recherches sérieuses et prenant en compte les spécificités du consommateur chinois. Les études portant sur les comportements du consommateur chinois ne peuvent s'avérer utiles que si les déterminants culturels de ce comportement sont connus. L'article présente donc les dispositions culturelles spécifiques à la Chine et leur incidence sur le comportement.

Suggested Citation

  • C.-F. Yang, 1989. "Une conception du comportement du consommateur chinois," Post-Print hal-02011456, HAL.
    • Handle: RePEc:hal:journl:hal-02011456
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    Cited by:

    1. Corinne Lamour & Catherine de La Robertie & Gérard Cliquet, 2013. "Prescription d'achats complexes: Proposition de définitions et d'un modèle," Post-Print hal-00784362, HAL.

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