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Les voies de recherche en distribution

Author

Listed:
  • M. Filser

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • J. Jallais

Abstract

Cet article passe en revue les travaux récents consacrés à trois axes de recherche en distribution: l'analyse des canaux, et notamment la problématique des relations entre producteurs et distributeurs, la stratégie de la firme de distribution, et enfin la relation du consommateur avec le point de vente.

Suggested Citation

  • M. Filser & J. Jallais, 1988. "Les voies de recherche en distribution," Post-Print hal-02011445, HAL.
    • Handle: RePEc:hal:journl:hal-02011445
    as

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    Cited by:

    1. Allègre Thierry & François Fulconis & Gilles Paché, 2018. "Mastery of the supply chain and franchise relationship: a promising research perspective [Maîtrise de la chaîne logistique et relation de franchise : une perspective de recherche prometteuse]," Post-Print hal-01889591, HAL.
    2. Marc Filser, 1998. "Évolutions et stratégies dans la distribution alimentaire Les apports des sciences de gestion," Économie rurale, Programme National Persée, vol. 245(1), pages 9-15.

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