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Les modèles gravitaires et leur évolution

Author

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  • G. Cliquet

    (UR - Université de Rennes)

Abstract

Les modèles gravitaires, conçus par analogie avec la loi de la gravitation universelle adaptée au phénomène d'attraction commerciale des magasins, ont été améliorés au point de constituer aujourd'hui des instruments d'implantation et même de gestion des points de vente. Il est proposé ici un état de l'art et de nouvelles perspectives d'utilisation de ces modèles.

Suggested Citation

  • G. Cliquet, 1988. "Les modèles gravitaires et leur évolution," Post-Print hal-02011443, HAL.
    • Handle: RePEc:hal:journl:hal-02011443
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    Cited by:

    1. Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," Post-Print halshs-03624658, HAL.
    2. Vyt, Dany & Jara, Magali & Mevel, Olivier & Morvan, Thierry & Morvan, Nélida, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," International Journal of Production Economics, Elsevier, vol. 248(C).

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