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This job offer suits me! The influence of tailored job advertisement strategies on job-pursuit intention

Author

Listed:
  • Jean Pfiffelmann

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Sébastien Soulez

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This quantitative study, carried out among 248 students, aims to evaluate the impact of two tailoring strategies that employers use to recruit potential employees on social networking sites—content matching and identification-based personalization. Using a 2x2 between-subjects experimental design, this study investigates the influence of the two tailoring strategies on job-pursuit intention, and the role of the attitude toward the job advertisement as a mediating process. The results show that the attitude toward the job advertisement mediates the effects of content matching on job-pursuit intention. However, identification-based personalization has neither a direct influence on job-pursuit intention nor an indirect effect through the attitude toward the job advertisement. Results are discussed from the elaboration likelihood model (ELM) perspective.

Suggested Citation

  • Jean Pfiffelmann & Sébastien Soulez, 2018. "This job offer suits me! The influence of tailored job advertisement strategies on job-pursuit intention," Post-Print hal-02000740, HAL.
    • Handle: RePEc:hal:journl:hal-02000740
    as

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    Cited by:

    1. Pfiffelmann, Jean & Dens, Nathalie & Soulez, Sébastien, 2020. "Personalized advertisements with integration of names and photographs: An eye-tracking experiment," Journal of Business Research, Elsevier, vol. 111(C), pages 196-207.

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