IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02000434.html
   My bibliography  Save this paper

Promouvoir les comportements de santé pro-sociaux : l'association du cadrage du message et de la distance sociale

Author

Listed:
  • Laurie Balbo

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Florence Jeannot

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Justine Estarague

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

This research proposes that matching message framing (gains vs losses) and social distance (proximal vs distal) leverage intention to adopt two pro-social health behaviors (blood donation and organs donation). Experiment 1 revealed that a gain-framed message (benefits of blood donation), associated with the testimonial of a distal person (someone older than the respondent), and a loss-framed message (lack of benefits from not giving blood), associated with the testimonial of a proximal person (someone of similar age as the respondent), are the most effective combinations for promoting blood donation. Experiment 2 replicated these results for organ donation and indicated that consumers' comparative optimism, a self-positivity bias, moderates this match-based effect between message framing and social distance.

Suggested Citation

  • Laurie Balbo & Florence Jeannot & Justine Estarague, 2017. "Promouvoir les comportements de santé pro-sociaux : l'association du cadrage du message et de la distance sociale," Post-Print hal-02000434, HAL.
    • Handle: RePEc:hal:journl:hal-02000434
    DOI: 10.7193/DM.085.13.27
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anne Krupicka, 2018. "De la compréhension du biais de statu quo pour accompagner le changement : vers une mobilité des préférences," Post-Print hal-02152494, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02000434. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.