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Social valuation across multiple audiences: The interplay between ability and identity judgments

Author

Listed:
  • Riccardo Fini

    (UNIBO - Alma Mater Studiorum Università di Bologna = University of Bologna)

  • Julien Jourdan

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Markus Perkmann

    (Imperial College London)

Abstract

How is an evaluating audience influenced by previous evaluations made by another audience? This question is critical to individuals and organizations reaching out to multiple audiences for key resources. While extant work has suggested evaluators are influenced by previous evaluations made by their peers, we develop theory about how evaluators' assessment of a candidate is shaped by previous evaluations made by an external (non-peer) audience. We argue that the latter represent exogenous indices that affect evaluators in two opposing ways: they positively influence peer valuation by pointing to candidates' unobservable abilities; yet, since they are conferred by an external audience, they are also indicative of candidates' deviation from an expected peer identity. The combination of the two opposite effects suggests an inverted U-shaped relationship between exogenous indices and peer valuation. Further, this effect is moderated by the identity proximity between audiences, and the availability of previous peer evaluations (endogenous indices). We test and find support for our arguments using unique data on the peer valuation of 9,502 academic scientists applying for research grants at a research university. Our work contributes to the understanding of valuation and socially endogenous inferences, and has implications for the management of organizations in multi-audience environments.

Suggested Citation

  • Riccardo Fini & Julien Jourdan & Markus Perkmann, 2018. "Social valuation across multiple audiences: The interplay between ability and identity judgments," Post-Print hal-01964257, HAL.
    • Handle: RePEc:hal:journl:hal-01964257
    DOI: 10.5465/amj.2016.0661
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    Citations

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    Cited by:

    1. Perkmann, Markus & Salandra, Rossella & Tartari, Valentina & McKelvey, Maureen & Hughes, Alan, 2021. "Academic engagement: A review of the literature 2011-2019," Research Policy, Elsevier, vol. 50(1).
    2. Andrea Bonaccorsi & Brigida Blasi & Carmela Anna Nappi & Sandra Romagnosi, 2022. "Quality of research as source and signal: revisiting the valorization process beyond substitution vs complementarity," The Journal of Technology Transfer, Springer, vol. 47(2), pages 407-434, April.
    3. Michaël Bikard, 2018. "Made in Academia: The Effect of Institutional Origin on Inventors’ Attention to Science," Organization Science, INFORMS, vol. 29(5), pages 818-836, October.
    4. Ferran Giones & Kari Kleine & Silke Tegtmeier, 2022. "Students as scientists’ co-pilots at the onset of technology transfer: a two-way learning process," The Journal of Technology Transfer, Springer, vol. 47(5), pages 1373-1394, October.
    5. Meoli, Azzurra & Fini, Riccardo & Sobrero, Maurizio & Wiklund, Johan, 2020. "How entrepreneurial intentions influence entrepreneurial career choices: The moderating influence of social context," Journal of Business Venturing, Elsevier, vol. 35(3).
    6. Diwei Lv, David & Zhu, Hang & Chen, Weihong & Lan, Hailin, 2021. "Negative performance feedback and firm cooperation: How multiple upward social comparisons affect firm cooperative R&D," Journal of Business Research, Elsevier, vol. 132(C), pages 872-883.

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