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Consumers' valuation of environmental attributes : an experimental study applied to orange juice

Author

Listed:
  • Douadia Bougherara

    (Économie et Sociologie Rurales - INRA - Institut National de la Recherche Agronomique)

  • Pierre Combris

    (Laboratoire de recherche sur la Consommation - INRA - Institut National de la Recherche Agronomique)

Abstract

Des enquêtes suggèrent que les motivations des consommateurs à l'achat de produits respectueux de l'environnement sont essentiellement privatives (santé, qualités organoleptiques). Les auteurs formulent l'hypothèse selon laquelle le consentement à payer des consommateurs pour ces produits est constitué d'une composante relevant d'une préoccupation environnementale (essentiellement publique) et une autre relevant de préoccupations privatives. Une procédure expérimentale (128 participants dijonnais) est mise en œuvre pour révéler et caractériser (motivations) les consentements à payer des consommateurs pour du jus d'orange avec attributs environnementaux.

Suggested Citation

  • Douadia Bougherara & Pierre Combris, 2005. "Consumers' valuation of environmental attributes : an experimental study applied to orange juice," Post-Print hal-01939955, HAL.
    • Handle: RePEc:hal:journl:hal-01939955
    as

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