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Finding New Ways to Engage and Satisfy Global Customers

Author

Listed:
  • Nina Krey
  • Patricia Rossi

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Nina Krey & Patricia Rossi, 2018. "Finding New Ways to Engage and Satisfy Global Customers," Post-Print hal-01921741, HAL.
    • Handle: RePEc:hal:journl:hal-01921741
    as

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    Cited by:

    1. Pogorevich, Anastasia V., 2020. "Research of tools influencing the engagement of potential customers in social media as one of the ways to improve the effectiveness of SMM organisations through the example of the Instagram community ," Economic Consultant, Roman I. Ostapenko, vol. 32(4), pages 28-40.
    2. Sarker, Moniruzzaman & Mohd-Any, Amrul Asraf & Kamarulzaman, Yusniza, 2021. "Validating a consumer-based service brand equity (CBSBE) model in the airline industry," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    3. Silva, Joaquim & Sá, Elisabete Sampaio & Escadas, Marco & Carvalho, Joana, 2021. "The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service," Transport Policy, Elsevier, vol. 106(C), pages 88-98.

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