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D’écrire la stratégie

Author

Listed:
  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

La production de récits apparaît comme une méthode reconnue dans le champ du management stratégique, susceptible d'enrichir à la fois l'interprétation du chercheur, celle des acteurs sur le terrain et bien entendu, celle du lecteur. Cet article approfondit certains enjeux épistémologiques relatifs à l'écriture de la stratégie, dynamique narrative complexe qui enchâsse en fonction de finalités contrastées trois types de récits produits selon des modalités dialogiques complémentaires.

Suggested Citation

  • Valérie-Inès de La Ville, 2002. "D’écrire la stratégie," Post-Print hal-01844621, HAL.
    • Handle: RePEc:hal:journl:hal-01844621
    Note: View the original document on HAL open archive server: https://hal.science/hal-01844621
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