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Transforming children’s participation food consumption activities
[Transformer la participation de l'enfant aux activités de consommation alimentaire]

Author

Listed:
  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

  • Valérie Tartas

    (CLLE - Cognition, langues, langage, ergonomie - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UBM - Université Bordeaux Montaigne - CNRS - Centre National de la Recherche Scientifique - TMBI - Toulouse Mind & Brain Institut - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

Abstract

This paper discusses some weaknesses of two frameworks largely implemented in marketing research to describe children's economic socialization : a Piagetian stage-based perspective, and a process-centered model aiming to explain how children acquire economic behaviours. Studying the way children develop within contemporary mass consumption culture entails a shift towards cultural psychology theory which helps to focus on a key stake : the transformation of children's participation in different joint consumption activities. How do children move from a peripheral (as users of a product bought by parents, as observers of buying situations) to a central participation (as decision-makers or recognized experts on some categories of foods) ? This approach highlights critical challenges that food marketing faces : on the one hand, it can help to overcome children's neophobic behaviour ; on the other hand, it may encourage children's own food choices, hence introducing risks in terms of food transgression or new eating habits dissociated from healthy eating norms.

Suggested Citation

  • Valérie-Inès de La Ville & Valérie Tartas, 2008. "Transforming children’s participation food consumption activities [Transformer la participation de l'enfant aux activités de consommation alimentaire]," Post-Print hal-01844096, HAL.
  • Handle: RePEc:hal:journl:hal-01844096
    DOI: 10.3917/enf.603.0299
    Note: View the original document on HAL open archive server: https://hal.science/hal-01844096
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    Cited by:

    1. Marcio Dias & Valérie-Inés de la Ville, 2015. "Parental Mediation, a Key Element in the Construction of a Child’s Understanding in the Use of Pocket Money [La mediación parental, elemento clave de la construcción por el niño del sentido de la p," Post-Print hal-01627594, HAL.

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