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The Impact of Services Brand Personality on Consumer–Brand Relationship Quality

Author

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  • Nabil Ghantous

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

No abstract is available for this item.

Suggested Citation

  • Nabil Ghantous, 2016. "The Impact of Services Brand Personality on Consumer–Brand Relationship Quality," Post-Print hal-01823108, HAL.
    • Handle: RePEc:hal:journl:hal-01823108
    DOI: 10.1080/15332969.2016.1184544
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    Cited by:

    1. Daniel Martínez Cevallos & Mario Alguacil & Ferran Calabuig Moreno, 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    2. Jake An & Diem Khac Xuan Do & Liem Viet Ngo & Tran Ha Minh Quan, 2019. "Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 157-175, March.
    3. Imene Becheur & Oula Bayarassou & Hela Ghrib, 2017. "Beyond Brand Personality: Building Consumer–Brand Emotional Relationship," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 128-144, June.
    4. Calabuig, Ferran & Prado-Gascó, Vicente & Núñez-Pomar, Juan & Crespo-Hervás, Josep, 2021. "The role of the brand in perceived service performance: Moderating effects and configurational approach in professional football," Technological Forecasting and Social Change, Elsevier, vol. 165(C).

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