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Les particules expérientielles de la quête d'authenticité du consommateur

Author

Listed:
  • Veronique Cova

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Bernard Cova

    (Cermes - Université Bocconi)

Abstract

No abstract is available for this item.

Suggested Citation

  • Veronique Cova & Bernard Cova, 2002. "Les particules expérientielles de la quête d'authenticité du consommateur," Post-Print hal-01822652, HAL.
    • Handle: RePEc:hal:journl:hal-01822652
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    Cited by:

    1. Fabien Pecot & Virginie Barnier, 2018. "Brands using historical references: a consumers’ perspective," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 171-184, March.
    2. Anthony Beudaert & Charlène Lambert, 2023. "Singularization and commodification: The functions of connoisseurs in traditional product ranges [Singularisation et marchandisation : les fonctions des connaisseurs dans l’offre de produits tradit," Post-Print hal-03974741, HAL.

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