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La personnalité de la marque: bilan et perspectives

Author

Listed:
  • Jean-Marc Ferrandi

    (ONIRIS - École nationale vétérinaire, agroalimentaire et de l'alimentation Nantes-Atlantique)

  • Dwight Merunka

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Pierre Valette-Florence

    (Audencia Recherche - Audencia Business School)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jean-Marc Ferrandi & Dwight Merunka & Pierre Valette-Florence, 2003. "La personnalité de la marque: bilan et perspectives," Post-Print hal-01822290, HAL.
    • Handle: RePEc:hal:journl:hal-01822290
    DOI: 10.3166/rfg.145.145-162
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    Citations

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    Cited by:

    1. Luc Marco & Valentin Ngadi Essamè, 2016. "DEFINITION AND STRUCTURE OF PERSONALITY'S DESIGN: First results on a public Italian students deal with foreign products [ESSAI DE DEFINITION ET DE STRUCTURE DE LA PERSONNALITE DU DESIGN : premiers ," Working Papers hal-01265707, HAL.
    2. Lara-Rodríguez, Juan Sebastián & Rojas-Contreras, Camilo & Duque Oliva, Edison Jair, 2019. "Discovering emerging research topics for brand personality: A bibliometric analysis," Australasian marketing journal, Elsevier, vol. 27(4), pages 261-272.
    3. Luc Marco & Valentin Ngadi Essamè, 2016. "DEFINITION AND STRUCTURE OF PERSONALITY'S DESIGN: First results on a public Italian students deal with foreign products [ESSAI DE DEFINITION ET DE STRUCTURE DE LA PERSONNALITE DU DESIGN : premiers ," CEPN Working Papers hal-01265707, HAL.

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