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Language and consumption: an ethnographic research on migrant adults' language barriers through an Integration Program
[Parler pour consommer? Enquête ethnographique au coeur d'un parcours d'intégration pour adultes migrants]

Author

Listed:
  • Virginie Silhouette-Dercourt

    (CEPN - Centre d'Economie de l'Université Paris Nord (ancienne affiliation) - UP13 - Université Paris 13 - CNRS - Centre National de la Recherche Scientifique, CMB - Centre Marc Bloch - MEAE - Ministère de l'Europe et des Affaires étrangères - Bundesministerium für Bildung und Forschung - M.E.N.E.S.R. - Ministère de l'Education nationale, de l’Enseignement supérieur et de la Recherche - CNRS - Centre National de la Recherche Scientifique)

Abstract

While literature has acknowledged the importance of language in the acculturation process, specific language barriers encountered by migrant adults when entering a new consumption culture remain an area to be explored. In this research, we use of the European integration programs as a mirror of these barriers. An ethnographic research enables us to identify four barriers and to suggest category-specific and situated marketing-related activities to lift these barriers.

Suggested Citation

  • Virginie Silhouette-Dercourt, 2016. "Language and consumption: an ethnographic research on migrant adults' language barriers through an Integration Program [Parler pour consommer? Enquête ethnographique au coeur d'un parcours d'intégr," Post-Print hal-01797101, HAL.
    • Handle: RePEc:hal:journl:hal-01797101
    as

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