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Technological innovation, organizational change, and product-related services

Author

Listed:
  • Arman Avadikyan

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

  • Stéphane Lhuillery

    (ICN Business School, BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

  • Syoum Michael Negassi

    (UP1 UFR06 - Université Paris 1 Panthéon-Sorbonne - UFR Gestion & économie d'entreprise - UP1 - Université Paris 1 Panthéon-Sorbonne)

Abstract

The literature regarding the determinants of servitization emphasizes the role of organizational change and usually overlooks the role of technological change. Using an original sample of 1,129 German manufacturing firms, we reverse the hierarchy: product novelty is a main driver of product-related service (PRS) activities. It especially boosts consulting and training services. The structure of the PRS portfolio is dependent on product novelty. Organizational changes toward a more flexible company or the adoption of new advanced manufacturing processes are found, with few exceptions, hardly to influence the decision to offer a product-related service. Our results suggest however, that process innovation is positively linked to the breadth of service surrounding products, whereas organizational innovation is more prone to lead to a larger breadth of services surrounding customer offerings. Product, process, and organizational innovation are not found to be complementary drivers of product-related service offerings.

Suggested Citation

  • Arman Avadikyan & Stéphane Lhuillery & Syoum Michael Negassi, 2016. "Technological innovation, organizational change, and product-related services," Post-Print hal-01743680, HAL.
    • Handle: RePEc:hal:journl:hal-01743680
    DOI: 10.3917/mana.194.0277
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    Cited by:

    1. Mai Ngoc Khuong & Nguyen Quoc Loc & Nguyen Ngoc Duy Phuong & Nguyen Nhu Ty, 2023. "Strategist’s cognitive perspectives, innovation, and competitive advantage: An empirical study in Vietnam," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 299-328.

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