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An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary supermarkets

Author

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  • Bastien Soutjis

    (LISST - Laboratoire Interdisciplinaire Solidarités, Sociétés, Territoires - EHESS - École des hautes études en sciences sociales - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville - CNRS - Centre National de la Recherche Scientifique - INP - PURPAN - Ecole d'Ingénieurs de Purpan - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse)

  • Franck Cochoy

    (LISST - Laboratoire Interdisciplinaire Solidarités, Sociétés, Territoires - EHESS - École des hautes études en sciences sociales - UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse - ENSFEA - École Nationale Supérieure de Formation de l'Enseignement Agricole de Toulouse-Auzeville - CNRS - Centre National de la Recherche Scientifique - INP - PURPAN - Ecole d'Ingénieurs de Purpan - Toulouse INP - Institut National Polytechnique (Toulouse) - UT - Université de Toulouse)

  • J. Hagberg

    (GU - Göteborgs Universitet = University of Gothenburg)

Abstract

Contemporary retail markets have experienced and are experiencing an important digitalization shift in the form of computers and associated technologies. Among a large array of digital innovations, Electronic Shelf Labels (ESLs) deserve particular attention. ESLs, despite their long history and many benefits, have not become ubiquitous. The purpose of this paper is to account for this "resisted evolution" of digitalized prices. It draws theoretically upon science and technology studies, infrastructure studies, market studies, and previous literature on price representations in retailing. It draws empirically on a combination of ethnographic and historical methods. The paper shows that ESLs do not replace paper prices, but, rather, work together with them: on one hand, they compete to represent prices with their respective features, and on the other, they co-operate in order to reinforce the visibility and attractiveness of products and promotions.

Suggested Citation

  • Bastien Soutjis & Franck Cochoy & J. Hagberg, 2017. "An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary supermarkets," Post-Print hal-01708416, HAL.
    • Handle: RePEc:hal:journl:hal-01708416
    DOI: 10.1016/j.jretconser.2017.08.009
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    Citations

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    Cited by:

    1. Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95654, University Library of Munich, Germany.
      • Sourav Ray & Li Wang & Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Paper series 19-16, Rimini Centre for Economic Analysis.
      • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," MPRA Paper 95596, University Library of Munich, Germany.
      • Daniel Levy & Sourav Ray & Li Wang & Mark Bergen, 2019. "Pricing Better," Working Papers 008-19 JEL Codes: M31, E3, International School of Economics at TSU, Tbilisi, Republic of Georgia.
      • Ray, Sourav & Wang, Li & Levy, Daniel & Bergen, Mark, 2019. "Pricing Better," EconStor Preprints 201843, ZBW - Leibniz Information Centre for Economics.
      • Daniel Levy & Mark Bergen, 2019. "Pricing Better," Working Papers 2019-07, Bar-Ilan University, Department of Economics.
    2. Radka Bauerová & Martin Klepek, 2018. "Technology Acceptance as a Determinant of Online Grocery Shopping Adoption," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 66(3), pages 737-746.
    3. Potdar, Balkrushna & Guthrie, John & Gnoth, Juergen & Garry, Tony, 2018. "The role of psychological ownership in shoplifting prevention: An exploratory study," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 253-265.

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