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La spiritualité dans l'expérience de magasinage. Cadre théorique et exploration empirique

Author

Listed:
  • M. Poulain

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Olivier Badot

    (ESCP Europe - Ecole Supérieure de Commerce de Paris)

  • Sandra Camus

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

A partir d'un cadre théorique sur la place de la spiritualité dans le champ de la recherche en marketing et en consommation et d'une investigation empirique qualitative portant sur l'expérience de magasinage vécue dans les enseignes Biocoop et Nature & Découvertes et dans les magasins monastiques, cette recherche suggère une esquisse théorique et empirique de l'expérience de "magasinage spirituelle" autour de trois de ses composantes : les motivations, les dimensions constitutives et les conséquences pour le consommateur.

Suggested Citation

  • M. Poulain & Olivier Badot & Sandra Camus, 2013. "La spiritualité dans l'expérience de magasinage. Cadre théorique et exploration empirique," Post-Print hal-01706804, HAL.
    • Handle: RePEc:hal:journl:hal-01706804
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    Cited by:

    1. Jean-Christophe Volia & Olivier Guillet & Hugo Gaillard, 2019. "Management du fait religieux au travail : Revue de littérature critique et piste de recherche," Post-Print hal-02434148, HAL.
    2. Jean-Christophe Volia & Olivier Guillet & Hugo Gaillard, 2019. "Fait religieux au travail dans la recherche française en gestion : état de l'art et pistes de recherche," Post-Print hal-02434179, HAL.

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