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Innovation and the strategies of food and beverage multinational enterprises

Author

Listed:
  • Ruth Rama

    (CSIC - Consejo Superior de Investigaciones Cientificas [España] = Spanish National Research Council [Spain])

Abstract

This article synthesizes our ideas and research results on the role of innovation in the strategies of multinational food firms. The discussion comes within the framework of relevant debates, issues and contextual empirical findings on this topic. We summarize dealing with the influence of innovation in the strategies of growth, internationalization, competition, and the procurement of raw material in these companies. Several recommendations for managers and policy-makers are proposed.

Suggested Citation

  • Ruth Rama, 2017. "Innovation and the strategies of food and beverage multinational enterprises," Post-Print hal-01685352, HAL.
    • Handle: RePEc:hal:journl:hal-01685352
    DOI: 10.15122/isbn.978-2-406-07196-9.p.0031
    as

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