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La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter

Author

Listed:
  • Bruno Daucé

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

The author present the first results from a study examining the effects of ambient scent in a cloth shop. The results indicate that the presence of a lavender scent have an impact on affectives, cognitives responses and behavior. Results are commented and some guidelines for managers are discussed.

Suggested Citation

  • Bruno Daucé, 2000. "La diffusion de senteurs d’ambiance au sein d’un lieu commercial: les premiers résultats d’une étude menée au sein d’un magasin de prêt-à-porter," Post-Print hal-01661160, HAL.
    • Handle: RePEc:hal:journl:hal-01661160
    as

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