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Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs

Author

Listed:
  • Bruno Daucé

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

  • Sophie Rieunier

Abstract

The aim of this paper is to compare the knowledge, acquired in the academic environment, of the influence of the different factors of atmosphere on the customers' reactions with the distributors' practices in order to make a synthesis of a specific and emergent marketing : the sensory marketing of the store.

Suggested Citation

  • Bruno Daucé & Sophie Rieunier, 2000. "Le Marketing sensoriel des points de vente : des résultats des recherches aux pratiques des distributeurs," Post-Print hal-01660947, HAL.
    • Handle: RePEc:hal:journl:hal-01660947
    Note: View the original document on HAL open archive server: https://hal.science/hal-01660947
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