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Mesure du paradoxe « Privacy/Personalization » dans l’usage des smartphones

Author

Listed:
  • Jean‐pierre Tang‐taye

    (IAE La Réunion - Institut d'Administration des Entreprises - La Réunion - UR - Université de La Réunion)

  • Eric Di Benedetto
  • Stéphane Bourliataux-Lajoinie

    (Institut d'Administration des Entreprises (IAE) - Tours)

Abstract

This paper is a proposition for the measurement of the « privacy/personalization » paradox in Smartphones usage. By using a structural equation model and Amos, personalization is seen as a latent variable opposing in one hand privacy, dependence and trust (positively), on the other hand, security (negatively). The findings open a door to a better understanding of smarthpones users and theirs behaviors by confronting their increasing addiction to technology and their concerns, if any, on privacy.

Suggested Citation

  • Jean‐pierre Tang‐taye & Eric Di Benedetto & Stéphane Bourliataux-Lajoinie, 2016. "Mesure du paradoxe « Privacy/Personalization » dans l’usage des smartphones," Post-Print hal-01654440, HAL.
    • Handle: RePEc:hal:journl:hal-01654440
    Note: View the original document on HAL open archive server: https://hal.univ-reunion.fr/hal-01654440
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    File URL: https://hal.univ-reunion.fr/hal-01654440/document
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    Keywords

    personalization; structural equation; Amos; personnalisation; smartphone; privacy;
    All these keywords.

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