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Marketing activity of the travel company «Accord-Tour»
[Маркетингова Діяльність Туристичної Компанії «Аккорд-Тур»]

Author

Listed:
  • Олександр М Туник

    (KNUTE - Kyiv National University of Trade and Economics)

Abstract

Tourism, a very promising field of economic activity around the world, has recently been actively gaining momentum in Ukraine. This is evidenced, in particular, by the rapid increase in the number of travel agencies. In the tourism industry, their own, specific tools and techniques of marketing activity have been formed; consider their application as an example of one of the famous travel companies in the city of Lviv - LLC Accord-Tour.

Suggested Citation

  • Олександр М Туник, 2014. "Marketing activity of the travel company «Accord-Tour» [Маркетингова Діяльність Туристичної Компанії «Аккорд-Тур»]," Post-Print hal-01623019, HAL.
    • Handle: RePEc:hal:journl:hal-01623019
    DOI: 10.5281/zenodo.495716
    as

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