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Social Representations of Risk : A Comparison Between Risk-Taker and Risk-Averse Investors

Author

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  • Ömür Süer

    (GSU - Galatasaray Universitesi)

  • Jale Minibas-Poussard

Abstract

The aim of this study is to analyze the differences between risk-taking and risk-averse investors in terms of social representations. The sample consisted of 68 Turkish individual investors. First of all, the sample is categorized as risk aversives and risk takers by their answers to the ques- tionnaires. The questionnaire also contained the questions regarding the respondents' perceptions of risk, life risk, deficiencies that may create risk, investment, financial risk and tolerable finan- cial risks. The structure of social representations for each category is analyzed by the use of a word association technique, also called evocation task. The results suggest several tentative conclusions. For instance, the term "courage" appears only in risk representations of risk-taking investors. Concerning the life risk, risk-takers express more discrete risks such as job loss, health or money loss, while risk-averse investors express more abstract concepts like economy and investment. The findings provide evidence on the difference between the subsamples regarding financial risks. While risk-averse investors use mostly credit cards and invest in real estate, risk-takers are more inclined to use currency and be at stock market.

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  • Ömür Süer & Jale Minibas-Poussard, 2015. "Social Representations of Risk : A Comparison Between Risk-Taker and Risk-Averse Investors," Post-Print hal-01615618, HAL.
    • Handle: RePEc:hal:journl:hal-01615618
    Note: View the original document on HAL open archive server: https://hal.science/hal-01615618
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    References listed on IDEAS

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    Cited by:

    1. Jale Minibas-Poussard & Haluk Baran Bingöl & Christine Roland-Levy & Erkin Diyarbakirlioglu & Tutku Seckin-Celik, 2020. "Money, banks, and savings: A comparative analysis of Turkish laypeople's social representations over five periods (1999-2017)," Post-Print hal-02919362, HAL.

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