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Comportements du consommateur

Author

Listed:
  • Denis Darpy

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Illustré de cas d'étude, ce document expose les principaux concepts permettant de décrire et comprendre le comportement des consommateurs, afin de prendre les meilleures décisions marketing.

Suggested Citation

  • Denis Darpy, 2012. "Comportements du consommateur," Post-Print hal-01514394, HAL.
    • Handle: RePEc:hal:journl:hal-01514394
    as

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    Cited by:

    1. Saidi, Monia & Giraud, Georges, 2018. "Choisir un vin : rôle de l’implication et des connaissances dans le traitement de l’information disponible‪," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 363(January-M).

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