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The Technical Object As A Resource For Imaginaries Stimulation: The Case Of Twizy In The Automotive Industry

Author

Listed:
  • Laura Le Du

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Sophie Hooge

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Pascal Le Masson

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

Abstract

Traditionally perceived as a support of existing or latent imaginaries (Borup et al., 2006) technical objects can also support new imaginaries pre-determined by designers (Verganti, 2013) (Hatchuel, 2013) (Le Masson et al., 2011). This article suggests another approach: to consider technical objects as generative products (Brown et al., 2010) of new imaginaries non previously determined. How to evaluate the creation of new imaginaries? What are the potential advantages for an industrial firm in its innovation strategic management?

Suggested Citation

  • Laura Le Du & Sophie Hooge & Pascal Le Masson, 2015. "The Technical Object As A Resource For Imaginaries Stimulation: The Case Of Twizy In The Automotive Industry," Post-Print hal-01503176, HAL.
    • Handle: RePEc:hal:journl:hal-01503176
    Note: View the original document on HAL open archive server: https://hal.science/hal-01503176v1
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    References listed on IDEAS

    as
    1. Ingi Brown & Pascal Le Masson & Benoit Weil, 2010. "Collaborative disruptive innovation success : The critical role of domain-challenging common meaning," Post-Print hal-00690226, HAL.
    2. Armand Hatchuel, 2013. "Deconstructing meaning: Industrial design as Adornment and Wit," Post-Print hal-00903421, HAL.
    Full references (including those not matched with items on IDEAS)

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