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The Interest of Having Loyal Buyers in a Perishable Market

Author

Listed:
  • Juliette Rouchier

    (GREQAM - Groupement de Recherche en Économie Quantitative d'Aix-Marseille - EHESS - École des hautes études en sciences sociales - AMU - Aix Marseille Université - ECM - École Centrale de Marseille - CNRS - Centre National de la Recherche Scientifique)

Abstract

The aim of this paper is to show the particular role of buyer loyalty in a perishable goods market. For this we build an agent-based model, inspired by a wholesale market on which we had performed some qualitative field study. In this model we define a very simple negotiation procedure for wholesalers and retailers, who are divided in two populations: loyal retailers who always visit the same seller first and opportunistic retailers who look for the best prices. In this setting, the presence of opportunistic retailers increases the quantity of waste and reduces global earnings for all agents. We then endogenize the attitude of retailers with a reinforcement learning mechanism and show that the number of loyal retailers reaches 80-100% of the population, depending on the difference of prices between expensive and cheap goods, which is the interval in which the production of waste is minimal. Copyright Springer Science+Business Media New York 2013

Suggested Citation

  • Juliette Rouchier, 2013. "The Interest of Having Loyal Buyers in a Perishable Market," Post-Print hal-01500872, HAL.
    • Handle: RePEc:hal:journl:hal-01500872
    DOI: 10.1007/s10614-012-9334-y
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    Citations

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    Cited by:

    1. Wang, Sujuan & Hu, Qiying & Liu, Weiqi, 2017. "Price and quality-based competition and channel structure with consumer loyalty," European Journal of Operational Research, Elsevier, vol. 262(2), pages 563-574.
    2. Luzius Meisser & C. Friedrich Kreuser, 2017. "An Agent-Based Simulation of the Stolper–Samuelson Effect," Computational Economics, Springer;Society for Computational Economics, vol. 50(4), pages 533-547, December.

    More about this item

    Keywords

    C88; D49; D83; Learning; Loyalty; Market for perishable goods; Search;
    All these keywords.

    JEL classification:

    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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