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La mise en oeuvre du changement de business model : les apports du modèle 4C

Author

Listed:
  • Lionel Garreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Raphaël Maucuer

    (ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

  • Alexis Laszczuk

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Current business model research enables the specification of business model change but does not shed light on managerial levers of this change. Our research draws on the 4C model (Miller et Le Breton Miller, 2010) to fill this gap. We use an empirical study based on four businesses of the Internet sector to identify the relation between business model evolution types and their managerial levers. The stress on business model change implementation invites us to provide an embodied vision of the business model.

Suggested Citation

  • Lionel Garreau & Raphaël Maucuer & Alexis Laszczuk, 2015. "La mise en oeuvre du changement de business model : les apports du modèle 4C," Post-Print hal-01464285, HAL.
    • Handle: RePEc:hal:journl:hal-01464285
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    Citations

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    Cited by:

    1. Raphaël Maucuer & Alexandre Renaud, 2019. "Company's Business Models and NGOs: Inputs from the Partnerships Portfolio," Post-Print hal-02403835, HAL.
    2. Rémi Beulque & Franck Aggeri & Fabrice Abraham & Stéphane Morel, 2018. "Circular Business Models: towards a sustainable value creation and capture ? Lessons learnt from the automotive recycling and reuse [Business models circulaires : vers une création et captation de ," Post-Print hal-01615553, HAL.
    3. Raphaël Maucuer & Alexandre Renaud, 2019. "Company’s Business Models and NGOs: Inputs from the Partnerships Portfolio [Business models de l’entreprise et ONG : contributions du portefeuille de partenariats]," Post-Print hal-02062146, HAL.

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