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Il paraît que je suis soucieux de la nature : L’étiquetage social pour encourager les comportements responsables chez les préadolescents

Author

Listed:
  • Julien Bourjot-Deparis

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Karine Charry

    (IESEG - UCL - Université catholique de Lille)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

We study the effectiveness of social labeling to promote pro-environmental behaviors in children, and examine more specifically the moderating effect of children's age. We run an experiment on 3rd to 6th grade children and show that 1/ children exposed to a social labeling declare more pro-environmental behaviors and that 2/ children at an intermediate age (between 9,5 and 11,5) are the most responsive to the technique, underlying an inverted-U relationship between social labeling effectiveness and children's age. These results contribute to a better theoretical understanding of social labeling and suggest implications for public policy makers.

Suggested Citation

  • Julien Bourjot-Deparis & Karine Charry & Béatrice Parguel, 2015. "Il paraît que je suis soucieux de la nature : L’étiquetage social pour encourager les comportements responsables chez les préadolescents," Post-Print hal-01414617, HAL.
    • Handle: RePEc:hal:journl:hal-01414617
    as

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