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The globalization of research & development in industrial corporations towards reverse innovation

Author

Listed:
  • Blandine Laperche

    (LAB.RII - Laboratoire de Recherche sur l'Industrie et l'Innovation - ULCO - Université du Littoral Côte d'Opale - CNRS - Centre National de la Recherche Scientifique, CLERSÉ - Centre Lillois d’Études et de Recherches Sociologiques et Économiques - UMR 8019 - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Gilliane Lefebvre

    (EconomiX - EconomiX - UPN - Université Paris Nanterre - CNRS - Centre National de la Recherche Scientifique)

Abstract

According to J. Immelt (General Electric's CEO), considering the new forms of competition and the existing opportunities in emerging countries, industrial corporations must develop reverse innovation (Immelt et al., 2009). Reverse Innovation consists in designing products no longer in industrialized countries but in emerging countries, where they are going to be marketed first, before being marketed in industrialized countries with a certain number of adjustments. That is the reversed process of "glocalization" that consists in designing products in industrialized countries before adjusting them to emerging countries. In the present research, we would like to go further into this topic by putting it in the context of R&D globalization and by studying two cases: Ge Healthcare and Renault. These two enterprises have largely globalized their R&D activities, but have two different strategies regarding reverse innovation; Renault focusing more on an international relay engineering strategy. Some recent enquiries show that reverse innovation is still not a common strategy. But it raises some important issues regarding the nature and the durability of R&D activities in industrial countries, which we present in this paper.

Suggested Citation

  • Blandine Laperche & Gilliane Lefebvre, 2012. "The globalization of research & development in industrial corporations towards reverse innovation," Post-Print hal-01385945, HAL.
    • Handle: RePEc:hal:journl:hal-01385945
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    Cited by:

    1. Blandine Laperche, 2021. "Large Firms’ Knowledge Capital and Innovation Networks," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 12(1), pages 183-200, March.
    2. Yannick LUNG & Bernard JULLIEN & Christophe MIDLER, 2016. "From the Logan to the Kwid. \r\nAmbidexterity, reverse and fractal innovation, design-to-cost: recipes from Renault\'s Entry strategy," Cahiers du GREThA (2007-2019) 2016-19, Groupe de Recherche en Economie Théorique et Appliquée (GREThA).

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