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CRM Failure to Apply Optimal Management Information Systems: Case of Lebanese Financial Sector

Author

Listed:
  • Charbel Salloum

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, Holy-Spirit University of Kaslik [Jounieh])

  • Jassem Ajaka

    (Faculty of Sciences [Lebanese University] | Faculté des Sciences [Université Libanaise] - LU / ULB - الجامعة اللبنانية [بيروت] = Lebanese University [Beirut] = Université libanaise [Beyrouth])

Abstract

Financial markets in Lebanon are constrained by government influence, Islamic financial principles, and some barriers to foreign participation. Productivity in the Lebanese financial sector ranks below its occidental counterpart in spite the fact that regulatory, supervisory, and accounting standards are generally consistent with international norms. This paper aims to give the reasons and recommendations of the failure of applying the optimal management information system in the Lebanese Financial Sector. Our results show that the reasons include among others the systems by it selves, their functionalities, but also, companies' strategy and human capital issues.

Suggested Citation

  • Charbel Salloum & Jassem Ajaka, 2013. "CRM Failure to Apply Optimal Management Information Systems: Case of Lebanese Financial Sector," Post-Print hal-01369729, HAL.
    • Handle: RePEc:hal:journl:hal-01369729
    DOI: 10.1016/j.aebj.2013.11.002
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    Cited by:

    1. Kushwaha, Gyaneshwar Singh & Agrawal, Shiv Ratan, 2015. "An Indian customer surrounding 7P׳s of service marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 85-95.
    2. Muneer M. Abbad & Ibrahim Hussien Musa Magboul & Faten Jaber & Wasfi Alrawabdeh, 2022. "User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 13(1), pages 1-24, January.
    3. Purohit, Sonal & Paul, Justin & Mishra, Rikee, 2021. "Rethinking the bottom of the pyramid: Towards a new marketing mix," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).

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