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Impact de la proximité perçue d’un magasin sur la fidélité des clients : le cas des magasins d’enseignes alimentaires de proximité

Author

Listed:
  • Blandine Labbé-Pinlon

    (Audencia Business School)

  • Cindy Lombart

    (Audencia Business School)

  • Didier Louis

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

The objective of this research is to study the impact of the perceived store proximity of a food convenience store chain on customers' loyalty. The results of the study led with 909 customers of three different stores highlight first the existence of two complementary roads to understand the formation of consumers' future behavioural intentions towards the store of a food convenience store chain. One leans mainly on the material store proximity and consumers' attitude towards this store. The other leans mainly on the immaterial store proximity and consumers' attachment towards this store. They also show that in the case of a rural store, the regular consumers give more weight to the immaterial road while the occasional consumers favour the material road. For the urban stores, both material and immaterial roads have similar weights.

Suggested Citation

  • Blandine Labbé-Pinlon & Cindy Lombart & Didier Louis, 2016. "Impact de la proximité perçue d’un magasin sur la fidélité des clients : le cas des magasins d’enseignes alimentaires de proximité," Post-Print hal-01296917, HAL.
    • Handle: RePEc:hal:journl:hal-01296917
    DOI: 10.3917/mav.084.0073
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    Citations

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    Cited by:

    1. Dany Vyt & Magali Jara & Olivier Mevel & Thierry Morvan & Nélida Morvan, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," Post-Print halshs-03624658, HAL.
    2. Vyt, Dany & Jara, Magali & Mevel, Olivier & Morvan, Thierry & Morvan, Nélida, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," International Journal of Production Economics, Elsevier, vol. 248(C).
    3. Laila Benraiss Noailles & Catherine Viot, 2021. "Ancrages et mirages de la marque employeur, une construction sensible," Post-Print hal-04574046, HAL.

    More about this item

    Keywords

    Comportement d'achat; Enseigne alimentaire;

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