Salesperson–brand relationship: main dimensions and impact within the context of private brand retailing
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Abstract
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DOI: 10.1080/08853134.2015.1110937
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Cited by:
- Jean-Baptiste Welté & Julien Cayla & Bernard Cova, 2022. "The intimacy trap: Navigating the commercial friendships of luxury," Post-Print hal-04103608, HAL.
- Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
- Hwang, Syjung & Lee, Minyoung & Park, Eunil & del Pobil, Angel P., 2021. "Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
- Michel, Géraldine, 2017. "From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”," Journal of Business Research, Elsevier, vol. 70(C), pages 453-455.
- Eroglu, Sevgin & Michel, Géraldine, 2018. "The dark side of place attachment: Why do customers avoid their treasured stores?," Journal of Business Research, Elsevier, vol. 85(C), pages 258-270.
- Jung, Jin Ho & Yoo, Jay Jaewon & Arnold, Todd J., 2021. "The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty," Journal of Business Research, Elsevier, vol. 122(C), pages 362-372.
- Welté, Jean-Baptiste & Cayla, Julien & Cova, Bernard, 2022. "The intimacy trap: Navigating the commercial friendships of luxury," Journal of Business Research, Elsevier, vol. 145(C), pages 649-659.
- Mullins, Ryan & Swain, Scott & Friend, Scott B., 2023. "How and should firms motivate salesperson effort across a Multi-Brand Portfolio?," Journal of Business Research, Elsevier, vol. 158(C).
- Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. "Consumer Brand Relationships," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 950-957.
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Keywords
salesperson management; brand relationships; private brands;All these keywords.
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